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When it comes to affiliate marketing, Walmart and Amazon are two of the biggest companies that generate billions of sales. But, which affiliate programs should you choose?

The most effective and lucrative affiliate marketing programs are those that provide the tools for beginners. You must have an efficient product to promote, as well as an audience that’s interested in your niche and willing to purchase your product.

In this article, we will compare the Walmart vs Amazon affiliate programs so that you can decide which is best for you. We will look at factors such as commissions, cookie length, product selection, and more.

By the end of this article, you will be able to make an informed decision about which program is right for you!

What is Affiliate Marketing?

Affiliate marketing is the process of promoting other people’s products or services in exchange for a commission.

For example, Walmart and Amazon have affiliate programs that allow you to promote their products on your website.

When someone clicks a link through from your website to Walmart or Amazon and purchases something, you earn money based on what they buy! This can be done by using affiliate links and banners on your website.

What is Walmart Affiliate Program?

Walmart Affiliate Program
Source: Walmart Affiliate

Walmart’s affiliate program is a great way to promote products on Walmart.com. As an affiliate, you can earn commissions on qualifying sales generated through your website or blog.

In order to join the Walmart affiliate program, you must be approved by Walmart. Once you are accepted into the program, you will receive access to a variety of banners and product links that you can use on your website or blog to promote Walmart products.

Walmart offers two different programs: Walmart Marketplace and Walmart Affiliates. Walmart Marketplace is an online marketplace where third-party sellers can sell their goods, while Walmart Affiliates allows individuals with websites or blogs to become affiliates of Walmart by linking back from those sites.

Walmart Affiliate Program Requirements

The Walmart affiliate program is open to all people. If you have a blog or website and want to earn money promoting Walmart products, this could be for you! You can sign up here: Walmart Affiliate Program Application.

You must meet the following requirements in order to become an approved member of the Walmart affiliate program:

– Have at least one website or blog that’s been active.

– Your website must have content relevant to Walmart products and services, such as Walmart grocery delivery, Walmart pharmacy hours, Walmart store locator near me now, etc. You will not be approved if your site has no relevance with Walmart products and services.

Who is not eligible for Walmart Affiliate Program?

Here is the list of websites that is not eligible for the Walmart affiliate program:

  • Promote sexually explicit material;
  • Promote violence or hate toward any persons or groups;
  • Promote illegal activities;
  • Promote alcohol, tobacco, gambling/lottery in any way;
  • Promote the use of the pyramid, “Ponzi”, or similar investment schemes;
  • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age;
  • Contain, in our sole judgment, material that is defamatory, fraudulent, or harassing to us or any third party;
  • Are known as “blogging sites”, defined for purposes of this Agreement as sites that contain only blogging and no other form of informational content;
  • Include “Walmart”, “Wal-mart” or variations or misspellings thereof in their domain names;
  • Otherwise violate intellectual property rights of Walmart.com, Wal-Mart Stores, or its suppliers;
  • Disparage Walmart.com, Wal-Mart Stores, Wal-Mart Stores affiliates, or their suppliers;
  • Are under construction or not live at the time of Application;
  • Are non-US based or are websites that primarily serve a non-US based audience;
  • Do not clearly state an online privacy policy to its visitors; or
  • Provide a portion of their Referral Fees (as defined in Section 5) to websites or organizations that would violate any of the above criteria.

How to Join Walmart Affiliate Program?

Walmart Affiliate Program is absolutely free to join. Walmart does not charge any fees for joining Walmart Affiliate Program.

In order to become an affiliate of Walmart, you must first apply through their website and wait for Walmart to approve your application. Walmart will review all applications and notify applicants within the given time period.

Once accepted into the program, you will receive access to a variety of banners and product links that can be used on your website or blog in order to promote Walmart products.

What are Walmart Affiliate Commission Rate?

The commission rates for Walmart vary depending on the product that you are promoting. Commissions start at a rate of 1% and can go up to 4% and they also have a 0% commission product.

Walmart commission structure

For a full list of Walmart commission rates, please see their website.

Walmart affiliate program operates on a 3-day cookie. This means that if somebody clicks on one of your links to Walmart and then buys something within 3 days, you will receive credit for that sale.

Walmart cookie length

What is Amazon Affiliate Program?

Amazon Associates
Source: Amazon Associates

Amazon affiliate program is the most popular and successful online affiliate program. Amazon Associates is one of the first online affiliate programs and has been operating since 1996.

Amazon associates allow you to promote its products and services on your website. When a customer purchases the product through your link, you will earn a commission from Amazon.

To be an Amazon associates, you have to create a free account on their website. What’s great about this site, in particular, is that it has everything from books and electronics all the way up through digital products!

Then, you simply create an Amazon affiliate link which can be found in their affiliate dashboard, and place that links in your own web pages text, blog posts, ads, buttons, or anywhere else you like.

Amazon will then track sales through the link and pay you a commission on the revenue earned. You do not have to purchase the products yourself in order to make money through the Amazon affiliate program – you only need to create a relevant link to a specific product on Amazon.

Amazon Affiliate Program Requirements

There are a few requirements that you must meet in order to join Amazon’s affiliate program.

  • Anyone who has a website, blog, mobile app, or social media influencer account with a large following can join the Amazon affiliate program.
  • Your website must be in English and comply with Amazon’s content guidelines, which prohibit the promotion of certain products or services.
  • The website has at least 10 posts with original content.
  • Amazon affiliate program currently supports all major social networks which include Facebook (including open group pages and fan pages, but excluding personal pages), InstagramTwitterYouTubeTik Tok, and Twitch.tv
  • Your social network page or group must be established, with a substantive number of organic followers/likes (in most cases, at least 500).
  • You must agree to Amazon’s Affiliate Agreement, which contains detailed terms and conditions about how you can promote Amazon products.

This means that your site cannot be a “blogging site” as defined by Walmart (sites containing only blogging and no other form of informational content). Additionally, the Walmart affiliate program prohibits the promotion of any competitor’s products on their site, while Amazon allows such promotion.


And one more important point to note is that after the signup you have to generate 3 qualified sales within the first 180 days.

How to Join Amazon Affiliate Program?

Amazon’s affiliate program is absolutely free to join. Amazon does not charge any fees for joining Amazon Associates Program. You can create an account on their website and start promoting the products right away!

Amazon Affiliate Commission Rate

Commission structure for Amazon Associates varies depending on the category of product that you are promoting. Commissions start at a rate of 1% and can go as high as 20%.

The commission rate for consumer products is generally lower than the commission rate for luxury products. Commission rates are also higher on amazon games.

Amazon also offers a bounty program, which pays you a commission for every new customer that you refer to Amazon. The bounty commission rate starts at $0.50 and goes up to $15 per customer.

Amazon affiliate Commision rate

You can also check the full commission structure on their website.

Amazon associates cookie lasts for 24 hours from the time the visitor clicks on your affiliate link. This means that if the customer comes back to Amazon within 24 hours and makes a purchase, you will still receive a commission for that sale no matter what product they buy.

amazon cookie length

What is the difference between Walmart Affiliate Program and Amazon Associates Program?

The affiliate programs of Walmart and Amazon are different in many ways. Walmart is a retailer, while Amazon is primarily an online seller. Walmart has a broader product range, but Amazon has more variety in the products they sell.

Walmart offers its affiliates the option to choose from over 2 million products and services to promote.

Amazon offers its affiliates access to over 20 million products that are available for sale on their site. They also offer commission rates that are higher than what Walmart offers, ranging from 1% – 20% while Walmart offers 1% to 4%.

on the other hand, Walmart has a 3-day cookie, whereas Amazon offers only 24 hours.

Walmart is only based in the US, whereas Amazon is a global company with its website in many different countries.

Walmart does not allow the promotion of competitors’ products on their site, while Amazon allows such promotion.

Lastly, to become an affiliate for Walmart, you must have to have a website with original content, while social influencers and YouTubers can take benefit from amazon associates.

Which affiliate network should you use?

If you are looking for an affiliate network that offers a wide range of products and services to promote, Walmart is the best option.

However, if you are looking for an affiliate network with higher commission rates, Amazon Associates is the best choice.

Additionally, Amazon Associates has a shorter cookie duration than Walmart does. And finally, Amazon allows you to promote competitors’ products on their site while Walmart does not.

So, it totally depends upon your niche and region where you want to start your affiliate website and which affiliate programs have a higher conversion rate.

How to make money with affiliate marketing?

The best way to make money with affiliate marketing is by choosing products that are more attractive to your audience.

Additionally, you should use several traffic sources in order to attract more targeted traffic. You should also test, measure, and track the performance of your campaigns in order to optimize them for better results.

You can also research product demand before selecting the right affiliate programs to promote.

It is also important that you follow new methods and techniques in order to stay up-to-date with the latest trends in this industry.

Lastly, you should select the right advertiser for your campaigns so that you can make more money.

Final Thoughts – Walmart Affiliate Program Vs Amazon Affiliate Program

Both Walmart affiliate program and Amazon affiliate program offer a wide range of products to promote as an affiliate. Walmart is best for people who are based in the US and want to promote Walmart products.

And Amazon is best suited for people based anywhere in the world, as they have a global presence. In case you are looking for an affiliate network that offers higher commission rates, then Amazon Associates is the right choice.

On the other hand, Walmart has a longer cookie duration of three days compared to Amazon Associates.

Amazon affiliate program is the best choice for beginners who want to start their affiliate marketing website.

I hope this article Walmart affiliate program Vs Amazon affiliate program helped you to decide which affiliate network is better for your blog.

If you like this Walmart Vs Amazon Affiliate Program article, then share it with your friends on social media and let them know about the Walmart vs amazon affiliate program.

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